What Women Want
Tips and trends for selling women's apparel
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WHAT'S TRENDING NOW
Fashion is cyclical. Remember those rib and baby rib fabrics that everyone had to have? They’re out, Seymour said. “The current hot trend is toward soft fabrics with stretch and recovery,” he added.
And then there is fit. Oversized tees may be great for a lazy Sunday, but many women want figure-flattering pieces, with good length and realistic sizing. “We came out with a contemporary fit, which is a more generous cut in the size medium, especially in length, and took a full retail grade as we went up in sizes to give it a more retail feel,” Seymour said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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