What Women Want
Tips and trends for selling women's apparel
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COLORING IN THE LINES
Pantone’s color of the year can be a good barometer for fashion industry color trends. The 2015 color of the year is Marsala, which Pantone describes as “a naturally robust and earthy wine red.” It’s a departure from Pantone’s brighter selections over the last five years (Turquoise, Honeysuckle, Tangerine Tango, Emerald and Radiant Orchid). Don’t expect this color to take over wardrobes anytime soon though. “It is a challenging color that is not able to translate easily into promotional products because it has not caught on in the retail market,” Kiros remarked.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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