What Women Want
Tips and trends for selling women's apparel
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But not everyone is operating on Nike’s level, or budget, and no one expects that. What is expected, however, is a basic understanding of what’s hot and how to sell it. Not sure where to start? Tsedenia Kiros, director of design for Charles River Apparel, Sharon, Mass., and Mark Seymour, vice president of sales and marketing for Next Level Apparel, Gardena, Calif., shared some insights on trends and the best practices for this growing market.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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