What Women Want
Tips and trends for selling women's apparel
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She went on to explain how promotional products previously catered to the men’s market, leaving little options for women. Now, it’s standard practice to offer women’s companion pieces. Kiros offered some advice. “Make your sizing chart as simple as possible. Add feminine style lines (e.g., curved princess seams) that offer shape for a more tailored look because this doesn’t alter the garment drastically and can still sit well with the men’s companion piece,” she instructed. “Give some styles/trends, like shrugs or wraps, a chance because most women have one on the back of their office chair.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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