What Women Want
Tips and trends for selling women's apparel
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So, what’s performing well? “What we still see are two things: that whole kind of mint family and a trend toward a more muted color T-shirt—cream, sand, silk, stone gray,” Seymour said.
Kiros agreed, and expanded on this point. “Mint is everywhere now from sportswear to high fashion in women’s apparel,” she said. “Gray in all hues provides a color matrix that everyone has gravitated to. Both men’s and women’s apparel are using different shades of charcoal, oxford and ash gray to ground their collections.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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