What Women Want
Tips and trends for selling women's apparel
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Kiros shared a trend that ties into lifestyle. “‘Athleisure’ is a hot trend in both men’s and women’s apparel that mixes a broad category of clothing like athletic apparel, loungewear and business casual, making it appropriate for everyday wear,” she explained. “This is not a trend that will dissipate anytime soon because it has such a strong appeal and creates a lifestyle aesthetic for the wearer.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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