The Master Plan
Calendars’ custom capabilities find perennial appeal
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That’s the other thing about calendars. They have a high repeat order factor. Taplin said calendar and planner orders repeat for eight years on average. “Their annuity potential is unparalleled in the promotional industry,” he said.
PlannerStore also manufactures a variety of pocket and desk planners. “Calendars are great for practically any industry. The average person has 2.5 calendars they refer to on a daily basis,” said Taplin. “Calendars should be the first promotional item any distributor tries to sell a client. They are so commonplace that many sales people overlook them, but once you start selling calendars, you’ll never stop.”
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- Companies:
- MeadWestvaco
- PlannerStore
- People:
- Jeff Taplin
Cynthia T. Graham
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