The Master Plan
Calendars’ custom capabilities find perennial appeal
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Another great benefit of calendars is the high exposure the items offer advertisers. “People use their calendars everyday. Each time they do, they are exposed to your advertising message,” said Smith. “As a working part of a person’s daily routine, calendar advertising is like buying space on the recipient’s desk, wall, briefcase or pocket.”
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- Companies:
- MeadWestvaco
- PlannerStore
- People:
- Jeff Taplin
Cynthia T. Graham
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