The Master Plan
Calendars’ custom capabilities find perennial appeal
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Calendars provide many unique ways for advertisers to set themselves apart from their competition, according to Christine Smith, marketing and business development manager at MeadWestvaco, Sidney, N.Y. “Advertisers are looking for ways to distinguish themselves; therefore, they’re looking for ways to customize products,” said Smith. “This may be [accomplished] with the addition of a wrap or an insert to tell their complete marketing story, or it may be the creation of a completely custom product.”
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- Companies:
- MeadWestvaco
- PlannerStore
- People:
- Jeff Taplin
Cynthia T. Graham
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