The Master Plan
Calendars’ custom capabilities find perennial appeal
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With sales increasing each year, Taplin said calendars show no signs of slowing. “We find more and more companies are looking to do something different than the standard promotional item. Something less gadgety, and planners are perfect,” he noted. “Also, because custom pages can be tipped in, customers are able to create more value than by having just a standard logo-imprinted product.”
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- Companies:
- MeadWestvaco
- PlannerStore
- People:
- Jeff Taplin
Cynthia T. Graham
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