The Master Plan
Calendars’ custom capabilities find perennial appeal
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When selling, Taplin advised distributors to push the custom capabilities of calendars. “No other promotional product can provide as much promotional real estate as a planner with custom tip-in pages,” he said. “Make the custom page content relevant to the end-user and you will have a surefire winner that will repeat for years and years.”
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- Companies:
- MeadWestvaco
- PlannerStore
- People:
- Jeff Taplin
Cynthia T. Graham
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