The Master Plan
THE TECHNOLOGY QUESTION
It is no secret that traditional means of planning and tracking dates and times—the use of ink or graphite to write into big, white blocks on a calendar’s face—has drastically changed with the popularity of electronic devices that perform these tasks. To address the always lingering, all-important “what-about-technology” question, consider the following: Do calendars continue to stand, rest or lie on desk tops in every imaginable business? Have they remained mounted on walls in boardrooms and taped to those in classrooms? Are they still magnetized to refrigerators and/or metal desk drawers the world over? If the answer to these questions is ‘yes,’ expect a calendar in the mail. It is obvious that although technology has taken center stage, traditional calendars are far from being obsolete. “Electronic scheduling on PCs and smart phones has brought a renewed attention to dated products,” said Taplin. “Calendars and planners are far more portable and reliable than their electronic counterparts.”
- Companies:
- MeadWestvaco
- PlannerStore
- People:
- Jeff Taplin