The Master Plan
Calendars’ custom capabilities find perennial appeal
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Distributors interested in selling the items should look no further than MeadWestvaco’s pocket, desk and full-color wall calendars. “Our staple Ready Reference line is the most popular, as people tend to follow the ‘same-as-last-year’ philosophy for their calendars,” noted Smith. “They tend to find a product they like or get used to a product format and they like to stick with it.”
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- Companies:
- MeadWestvaco
- PlannerStore
- People:
- Jeff Taplin
Cynthia T. Graham
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