The Master Plan
Calendars’ custom capabilities find perennial appeal
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Smith further pointed out a major part of her company’s focus is on customers that are introducing new products or services. “[Calendars] provide them with an entire year to advertise their new product or service,” she explained. “They typically shadow print their name or product name across every open page spread of the calendar, and include additional pages to tell their complete marketing story. This has been very successful for new product introductions.”
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- Companies:
- MeadWestvaco
- PlannerStore
- People:
- Jeff Taplin
Cynthia T. Graham
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