Mind the Generational Gap
Have technological advances in the workplace pushed traditional sales techniques out the door?
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If not careful, however, both generations can get caught making critical sales mistakes. Farquharson felt that young sales representatives are "much more likely to send an email as a first step than an introductory letter." This could signify an over reliance on email communication.
"Oftentimes, I find [that] a young sales rep I'm working with will send multiple emails prior to picking up the phone. [...] It exposes a fear of the telephone," Farquharson pointed out.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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