Mind the Generational Gap
Have technological advances in the workplace pushed traditional sales techniques out the door?
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He stated, nevertheless, that both age groups commit a common mistake: a low-quality sales call.
"In other words, they are 'selling printing' instead of solving problems. If you're not saying anything of value, it matters little how you are saying it or how old you are as a sales rep," Farquharson explained. "Customers will sit up and pay attention to a message that is relevant to them."
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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