Mind the Generational Gap
Have technological advances in the workplace pushed traditional sales techniques out the door?
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"Veteran salespeople understand the value of face-to-face selling. They are much more likely to get out of the office and meet with a client. They have less fear," Farquharson commented.
Rocky Abbett, vice president of sales for St. Louis-based NOVA Marketing Services (a subsidiary of The MATLET Group), recognizes these veteran tactics to be profitable with more experienced buyers.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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