Mind the Generational Gap
Abbett found the Millennial's ease with technology the most advantageous. In fact, he expressed that the Millennials' use of web exposure is a company's best introduction to potential buyers.
"[Millenials] understand the importance of social media. Some people I know usually have a minimum of two social sites, and prospective buyers can learn just about anything about them with a few computer keystrokes. Most new buyers will not talk before checking you out via Google, LinkedIn or Facebook," Abbett remarked.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.