Mind the Generational Gap
Have technological advances in the workplace pushed traditional sales techniques out the door?
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So what's the most effective approach? A personal style that incorporates technology is the best way to reach all potential buyers, and salespeople must be ready to adjust to the needs of different buyers. For Farquharson, it's not a complicated problem to solve.
He offered the following advice. "I would ask the client early on: 'What is your preferred method of communication?'"
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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