Mind the Generational Gap
"[Millennial salespeople] see print as one solution, and not necessarily the only solution," Farquharson explained. "They are able to consider other forms of communication. This, coupled with a consultative selling approach, is a powerful combination."
Kollmann has seen the Millennial sales approach generate positive results in terms of buyer happiness. "Millennial salespeople—based on the characteristics of their generation—are more apt to understand the need of the buyer, assuming they will give them the time to interface with them," she commented. "Some of the best millennial salespeople take the time to understand what the buyer is really looking for, and offer them solutions that will be the most helpful, even if they have less impact on what the salesperson is earning."
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.