Mind the Generational Gap
Have technological advances in the workplace pushed traditional sales techniques out the door?
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Abbett agreed that the buyer controls how he or she will be sold to, and the best salespeople are those who know how to get a response.
"A sales pro using technology has a better chance of reaching a buyer. Anyone using every method possible to communicate is staying relevant. Having a LinkedIn page is great exposure and the first thing I do is Google a prospect to learn more about their business before contacting them," Abbett noted.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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