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3 popular office and desk accessories and how to sell them
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A Case Study: A high-end fashion and fragrance designer wanted to purchase a holiday gift for the managers of its North American retail stores. “They wanted a planner with a high-perceived value and required the ability to customize the planner with unique features,” O’Boyle recalled. “Our creative team worked with the distributor to create a one-of-a-kind Weekly PerfectPlanner that included luxurious faux-leather covers, full-color inserts, a custom calendar in English and Spanish, a satin ribbon bookmark, employee personalization and imprinted gift boxes.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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