Work It
3 popular office and desk accessories and how to sell them
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When pitching desktop calendars to prospects, distributors should evaluate the demographics of the audience their client is trying to reach. Calendars or planners can then be customized to fit those needs. O’Boyle offered the following example. “Weekly planners work well in financial markets, while monthly planners are probably a better fit for schools,” he explained. “[Distributors] should also suggest creating ad space for co-op advertising and sponsorships.” Other clients might opt for trendy planners with more of a retail feel. Think full-color products, hybrid planner/journal combinations and impressive made-to-order decorations, O’Boyle said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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