Work It
3 popular office and desk accessories and how to sell them
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Practical Selling: Is your client throwing a dinner or award ceremony? Sidestep the typical giveaways (e.g., picture frames) in lieu of something unexpected. As Emery pointed out, if guests have seen those items before, your message is probably being missed. He suggested building a pyramid of Toddy Gear’s stress balls/screen cleaners at the center of each table at your corporate event. “It not only starts a conversation, but also brings a level of fun and playfulness to what, in some cases, can be a dull evening,” Emery said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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