Work It
Practical Selling: USB drives are more than just a “skinny stick” that stores files. “They can be customized into 2-D or 3-D shapes that can be tailored to the different needs of each client,” Fu said.
2. Desktop Calendars
How to Pitch: Though many are swayed by the charms of technology, a printed calendar is still a useful tool for recording appointments, reminders and other important information. This especially holds true for “visual” people like Tim O’Boyle, president of JournalBooks/Timeplanner Calendars, Charlotte, N.C. “Many business people still rely on printed planners, and many families place one ‘family’ planner in a central location in the home to keep track of meetings, appointments, practices, etc.,” he said. “I rely on my smartphone for a lot of things, but I am also a visual person and I like to be able to glance at my President Monthly Planner that stays on my desk all year.”