Work It
3 popular office and desk accessories and how to sell them
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What to Avoid: Some distributors forget that a well-designed desktop planner is essentially a strategically placed ad that lives on a client’s desk for 365 days. “The cost per day for that ad is very low with a high ROI,” O’Boyle commented. “[...] I feel that many distributors do not fully understand or appreciate the effective, long-lasting advertising that calendars can create.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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