Tips of the Trade: Why Handwritten Notes Work
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How can you show them that you care more than other financial advisors?
I sat down and tried to think how I could show them I cared more about them than my competition did. I couldn’t tell them because prospects, by nature, are very skeptical. Their attitude is: Words are cheap; just SHOW me.
So how can you show them that you care about them. If you just keep coming up with financial ideas to share with them, it’s just making them think the only thing you care about is getting at their money.
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