Tips of the Trade: Why Handwritten Notes Work
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You need to show them you care about them as people, as you would a friend or family member. People do business with friends. What do friends do?
•They share stories about what has happened to them or their families
•They help each other out
•They keep in contact
•They make time for each other
The only way you can do these things is by phone or by mail. Phoning is labor intensive and you run into the ‘do-not-call’ list and making intrusive calls that cause people to dislike you.
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