Tips of the Trade: Why Handwritten Notes Work
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3. You can’t promise them higher returns than my competitors for two reasons: It’s illegal and it’s a lie. Heck, if I could actually get them the highest returns, I’d be living large on a Caribbean island right now!
4. I had been ignoring the Golden Rule of sales for 12 years: The prospect doesn’t care how much you know until they know how much you care.
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