Tips of the Trade: Why Handwritten Notes Work
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Mail. Not intrusive and can be done very time efficiently. Unfortunately, the time efficient way of mail merging form letters is a waste of money. Ninety-nine percent are going to get thrown away.
The one piece of mail no one throws away without reading is the handwritten note. So, I began to write handwritten notes. A few at first and then dozens, and then as my business began to explode. Instead of stopping, I wrote hundreds of handwritten notes and within two years, without changing anything else I was doing, I went from making $50,000 a year to over $1 million a year.
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