Tips of the Trade: Why Handwritten Notes Work

•Newsletters—Sent out thousands and they always seem to generate enough business to pay for themselves…just.

•Newspaper Ads—Got a lot of people wanting free information…just not a lot of people buying products.

•Referrals—I asked for them a lot at the beginning, but after making clients feel on the spot and still not getting many good referrals, I quit asking. I figured why make a client feel uncomfortable when the likelihood of a good referral was slim to none anyway.