The Great Outdoors
Be it for business or pleasure, let logos see the light of day
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But every thriving business needs product differentiation. While picnic baskets and umbrellas are great for typical alfresco enjoyment, you should also consider products for Grizzly Adams types as well as items that can jive with the urban dweller’s philosophy: “I am out of the house, therefore I am outside” (don’t be fooled, they’re really in a restaurant or a gallery or something).
For example, wine and beverage carriers can do double-duty. They make stylish and convenient work of bringing your favorite bottle to a picnic—or a BYOB restaurant. “The coolers and totes must be fun and fashionable,” said Grethe Adams, president of Southern Plus Umbrella, Hartwell, Ga., noting that bright patterns or a punch of color helps them stand out.
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Christen Gruebel
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