Southern Plus/Southern Umbrella

What’s New in Promotional Bags and Totes
March 31, 2022 at 9:31 am

Like every other product category, bags and totes are evolving with customer buying habits. Right now, the biggest draw is a bag that’s made from environmentally friendly materials. Going beyond the prototype canvas tote with fully custom bags can also make you stand out as a distributor...

3 Ideas for Health and Fitness Promotions
January 6, 2022 at 12:10 pm

We’re already a few days into 2022, but it’s never too late to start thinking about New Year’s resolutions. For many people, the new year brings an opportunity to work toward their fitness goals, and promotional products can play a huge role in these wellness resolutions. Here are three ideas for health and fitness promotions...

Dressing the Part
October 1, 2014

Uniforms are a growing part of the branded apparel market. Styles are becoming more fashion-forward and fabrics are becoming more sophisticated.

The Advertising Medium That Remains To Be Seen
October 31, 2013

My last few blogs have focused on changing communication strategies, lack of innovation and ongoing challenges in our industry. This time, let’s pause a moment to talk about a communication aspect of our industry that really does work.

Really?? The Rant Continues!
June 13, 2013

I recently penned a commentary on a few things that have had me scratching my head asking ...Really?? This struck a nerve with our audience and was the most opened FreePromoTips e-newsletter we have had in recent years. If you missed this article, you can find it here. Our personal and professional lives are filled with ...Really?? moments.

May 16, 2013

Why... be connected? I've often talked about my love of trade shows and the value of business relationships, which are the cornerstone of a successful business. 

What's the Point ...Really??
April 4, 2013

Some of you might think, what's the point of being involved with a Regional Association...Really?? I'm busy, why do I need to leave my office for these Association events? How does this benefit ME? That's a good question and we will touch on the answer.

Outside Possibilities
April 1, 2012

With spring here, there are five great outdoor activities everyone is itching to begin, and we have five great promotions to go along with them.