The Great Outdoors
Be it for business or pleasure, let logos see the light of day
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For Play
The customer and logo that play together, stay together—particularly in this climate. Promoting a healthy lifestyle and a feel-good mentality can only help branding, “especially when consumers’ attitudes have become very negative,” said Daniel Berkowitz, president of West Chester, Pennsylvania-based Picnic Plus by Spectrum. Since people are traveling less, he added, the area of opportunity for outdoor leisure items is growing.
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Christen Gruebel
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