The Great Outdoors
Be it for business or pleasure, let logos see the light of day
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Whether for generating attention, support or foot traffic, “These products serve as an extension of corporate identification to link brand recognition with the function of an item,” noted Cindy Scardino, marketing coordinator for Gill Studios, Shawnee Mission, Kan.
Gill Studios’ decals have been used for everything from simple signs to parking permits, plus, the sheer logic and practicality of bumper stickers has not been lost on Scardino. “According to a CNN article last July, 89 percent of Americans drive to work,” she said. “Whether the commute is one mile or 10 miles, the quantity of signage available to view to a captive audience is vast and varied.” A few seconds of recognition is all it takes to turn passers-by
into buyers.
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Christen Gruebel
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