The Great Outdoors
Be it for business or pleasure, let logos see the light of day
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What’s more, as the seasons change, the volume of said passers-by just keeps getting better. “Spring and summer [are] upon us. That means people will be out and about enjoying the weather,” said Westmoreland. Making the most of Mother Nature’s cooperation relies on a few easy design principles: “Big, bold and colorful,” he affirmed. But by the same token, simplicity is key. “A message must be communicated quickly, efficiently and,” Scardino joked, “without traffic mishaps.”
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Christen Gruebel
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