The Great Outdoors
Be it for business or pleasure, let logos see the light of day
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If you love your clients, set their logos free. Why keep them locked up tight, indoors, when there are so many fish in the sea? Winter’s over, don’t commit!
Of course, in keeping with the aforementioned banality, there is a bit of fine print involved. It’s highly unlikely the logo will return. The laws of cost-per-impression pretty much mean it’s out there to stay. But we bet it’s a risk your clients are willing to take.
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Christen Gruebel
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