To trade show or not to trade show?
That is the question. Below, two suppliers make convincing cases.
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Larger trade shows give the illusion of being this giant event with parties, balloons and fanfare, but, the fact is, suppliers exhibiting at an ASI show will see approximately 200 people. Depending on freight and the show’s location, it costs suppliers between $3,500 and $4,500 for a 10' booth at that show. If you take the 200 people and divide them by $4,500, suppliers are spending $22.50 per person. They could have taken that money and produced a direct mailing and hit 4,500 people.
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- Companies:
- Del Rey Nut
- Jornik Manufacturing
Jennifer Hans
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