To trade show or not to trade show?
That is the question. Below, two suppliers make convincing cases.
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Another problem is that distributors no longer take catalogs. Road shows may cost each of the 50 suppliers $2,500 per week in hotel rooms and airfare, so the show is generating $100,000 a week for the economy, but distributors don’t carry catalogs out to their cars. Previously, if there were 140 people at the road show, I’d give away 110 catalogs. Now, I give away 70. Distributors don’t feel any urgency to visit the second or third pen
company because they know if they need that company, they can go on the Internet and find it.
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- Companies:
- Del Rey Nut
- Jornik Manufacturing
Jennifer Hans
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