To trade show or not to trade show?
That is the question. Below, two suppliers make convincing cases.
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Comparatively, road shows cost about $2,500 a week and exhibitors see between 200 and 300 people. If you must exhibit at a trade show, you may as well do a road show.
Next year, we’re just doing the PPAI Expo in Las Vegas because there we see 1,600 people, and we may also do SAAC. The money we’re saving on not exhibiting at all the industry shows will be invested in direct mail and the Internet, making sure we are positioned well on SAGE, ESP and PMDM Web sites. If we’ve got to pay for clicks, then that’s what we’re going to do, because on any given day that is where distributors are found, not at a three-day trade show.
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- Companies:
- Del Rey Nut
- Jornik Manufacturing
Jennifer Hans
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