To trade show or not to trade show?
That is the question. Below, two suppliers make convincing cases.
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Not to Trade Show...
David Karpman, president of Del Rey Nut, Los Angeles, www.delreynut.com
Four years ago, we did a lot of road shows. Every week we’d receive three to five phone calls, and that was good for us. Now, we receive no phone calls from the events; we recently sent an employee out to four shows—nothing.
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- Companies:
- Del Rey Nut
- Jornik Manufacturing
Jennifer Hans
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