To trade show or not to trade show?
It is hard, if not impossible, to pinpoint which advertising medium pulls in those sales. But, it is comforting to work a show and then return to the office and see the orders come in as a direct result of our efforts.
We feel the most important thing is to look at the totality of our marketing efforts and how to make them work together. All available methods have strengths and weaknesses. E-mail blasts and print ads, for example, help to raise awareness and mindshare for Jornik in a broad sense and in an economical fashion, but you’re not necessarily making a very deep impression. Jornik’s internal and multi-line sales efforts, plus our trade show presence, reach far fewer people at a higher cost, but the individual impressions are more powerful, so ROI is justified. In the final analysis, the cost per presentation at a trade show is actually far better than almost any other option.
- Companies:
- Del Rey Nut
- Jornik Manufacturing