To trade show or not to trade show?
That is the question. Below, two suppliers make convincing cases.
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I would argue approximately 50 percent of
distributors had computers five years ago. I would guess 70 percent to 80 percent of distributors have computers now, even mom-and-pop operations. Before the influx of online promotional products search engines, distributors had to go to trade shows to collect catalogs, check out new products and get that baby bottle filled with jelly beans. Now, if
distributors want an obscure product, they no longer have to leave the house to find it.
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- Companies:
- Del Rey Nut
- Jornik Manufacturing
Jennifer Hans
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