To trade show or not to trade show?
That is the question. Below, two suppliers make convincing cases.
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When a distributor walks down the show aisle carrying a foam dog on the end of a coat hanger and refuses to take a catalog, it is disrespectful, it raises the prices in the industry and it hurts everyone. The catalog itself is running anywhere from $0.70 to upwards of $3 per catalog to produce, and $1 to $3 to ship every time distributors arbitrarily just want it mailed to them.
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- Companies:
- Del Rey Nut
- Jornik Manufacturing
Jennifer Hans
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