Outside the Chocolate Box
Six creative ways to make
your chocolate promotions even sweeter
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Similarly targeting the important and deep-pocketed, Amy Brading, B2B sales for Ghirardelli Chocolate, San Leandro, Calif., noted that the company's chocolate gift boxes have been used by both casinos and car manufacturers to rope in new buyers.
6. Increase Survey Responses
Ida Beth Barner, director of business development for Maggie Lyon Chocolatiers, Norcross, Ga., described an instance where the company's chocolate was used to improve survey response rates.
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Michael Cornnell
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