Outside the Chocolate Box
Six creative ways to make
your chocolate promotions even sweeter
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5. Bribe the Bigwigs
Expensive or elaborately crafted chocolates can carry a powerful aura of prestige, especially when paired with careful packaging. This prestige is useful in a number of ways, but a specific one Cubberly mentioned was using chocolate as an impressive "reminder gift" to sway high-profile end-users. He cited an example of Astor's chocolates being used in a promotion designed to drive special credit-card signups, the chocolates being distributed to top executives and other high-profile people within the desired demographic.
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Michael Cornnell
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