Outside the Chocolate Box
Six creative ways to make
your chocolate promotions even sweeter
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"One promotion we did for a car dealership had the customer satisfaction survey recreated in chocolate," she said. "Of course, all of the excellent boxes were checked on the chocolate survey so that the customer would be encouraged to fill out the form with excellent responses. This was mailed to customers on a monthly basis who had purchased new cars," explained Barner. "We enclosed a self-addressed paper survey along with the chocolate survey. The customers were thanked for their business and asked to take their time and fill out the survey. The response rate of the surveys that were returned went up dramatically."
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Michael Cornnell
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