Outside the Chocolate Box
Six creative ways to make
your chocolate promotions even sweeter
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Rhonda Delaney, sales and marketing manager for Chocolate Chocolate, Blaine, Wash., gave one example of putting size to work, a promotion that used a large bar in a contest to generate end-user hype. "We have one customer that annually holds a contest with their customers to produce a video showing how they broke apart the 2 lb. bar," she said. "We have seen some really entertaining and creative ways to accomplish this." Contest or no, going big may be a great way to get some attention.
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Michael Cornnell
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