Outside the Chocolate Box
Six creative ways to make
your chocolate promotions even sweeter
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4. Party with Style (and Secondary Branding)
Howard Cubberly, vice president of corporate sales, Astor Chocolate, Lakewood, N.J., suggested setting up chocolates as hors d'oeuvre to be decorated with the client's desired message. He described an event where some of Astor's chocolates were used in such a way. "At an in-store event, [the chocolates] were displayed throughout a retail store for customer to enjoy at their leisure," he said. "Along with the outside logo, it featured an inside imprint with a message to customers."
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Michael Cornnell
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