Outside the Chocolate Box
Six creative ways to make
your chocolate promotions even sweeter
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3. Drive Behavior
Let's face it, people are basically dogs with less hair and marginally better grooming habits. When you want to train a dog, you don't give it a lanyard or T-shirt with the command written on it, you say the command then give it a treat. Why not stick with proven behavioral psychology and do the same with incentive programs?
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Michael Cornnell
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